Why Hire a Web Marketing Firm?

Having your website found through the search engines may be a bigger challenge than you imagine. A few years ago, search engines were looking for websites to fill their content and sites were automatically indexed and easy to find. With the proliferation of web sites on the Internet, it is increasingly difficult to find and to be found. It is essential for website owners to consider hiring a search engine marketing firm (SEM) to set up a digital marketing strategy.

Here are some of the things that an internet marketer would do to position a website:

1. Analyse your website
Your website will be examined from a search engine perspective (structure, navigation, links, page weight) to make sure there are no html errors or technical elements that prevent search engines from visiting and indexing your website.

2. Target keywords
Choosing the right keywords is the most critical element of any internet marketing strategy. The keywords you use will either cause your site to attract high volumes of targetted visitors or break your listings in the search engines. Internet marketers use keyword softwares to find the most effective keywords for your web site based on popularity (how often people search for a determined keyword) and competition (how many competing sites use a particular keyword).

3. Optimize your website
Search engine optimization consists of adding to your website elements that will enable search engines to identify, understand and rank your web site. Each page of your site will be considered independently because that’s what search engines do. For each page, an internet marketer will write meta tags (codes that describe the contents of a web page), add Alt Tags (Alternative Text for Images), calculate keyword frequency, check the length of your body text and make suggestions to give your site the best chances of achieving high rankings.

4. Submit your website
Submitting your site to the search engines and directories is complex and time consuming. Search engines and directories have different policies – some provide results to others, some charge fees to review web sites – and submission rules constantly change. A professional will submit your site manually (automatic submission softwares are no longer tolerated by most search engines) and suggest any paying programs that would be beneficial to your web site.

5. Build links
The number of links that point to a web site is an important ranking criteria called “link popularity”. The more you have other web sites linking to your site, the more search engines consider your web site as important. A lack of inbound links may results in search engines dropping your site. Link building is usually done through submissions to top-industry web sites and directories, regional or local directories.

6. Monitor your ranking
Ranking monitoring should be done at least once a month. Your position on the search engines can change dramatically and unpredictably as new competitors go online or when search engines change their ranking criteria. An internet marketer will keep a close eye on your positions, analyse the search results and make changes to your web site accordingly.

7. Analyse traffic
Traffic analysis should be done on a regular basis to check if your online marketing strategy meets your objectives and if your visitors are converted into sales.

Global Designs is a website marketing company, located in Calgary Alberta. We have successfully promoted websites in a variety of industries in Calgary, Alberta and throughout Canada.

Choosing a Web Design Firm

One way to get a feel for a website design company is to look at their website. This will give an indication of their standards, it will also provide information about their services, examples of their work and customer testimonials.

When speaking with a website development company, it is important that they understand your business and your customers. When you find the right web design company you should have made some kind of connection and mutual understanding of what is required and wanted.

Here are some guidelines to help choose the best web professional:

Can they fulfill your requirements? Go over their portfolio. Take note if their completed projects look very similar in terms of format and structure. You will be paying for a website design that fits your branding, not a run-of-the-mill template.

Are their customers satisfied? Reputable web design companies will always be willing to give you referrals upon request.

How is their response time? The firm should be able to respond to your inquiries in a timely manner.

How reasonable are their prices? You want to get the best value for your money, and if you have a limited budget, that the web design company you choose won’t exceed it. If you can’t afford the one that you feel is most qualified, don’t settle for a cheaper designer. You always get what you pay for! Discuss your options, as reputable web designers will often work with your budget and offer solutions.

Can they deliver on time? Don’t be scared to ask about completion dates, or if you have a set deadline, can they meet it.

Do they have the expertise to effectively market your ecommerce website? Web marketing is vital to your ecommerce site’s success. Find a web designer that is also skilled in SEO, PPC advertising, and social media marketing.

Are they personable and friendly? Is the designer willing to help and suggest their own ideas? Find a website designer that willingly gives input during the initial creativity process, throughout the production and even after completion.

Global Designs is a website development company, located in Calgary Alberta. With over 20 years experience in the industry, we know what it takes to get your website done efficiently and done right!

Creating a Great Website

There are several elements to making a functional website. We have taken my Top 5 that we feel are important in creating a website presence:

1. Easy Navigation and Easy to Read – Poor organization is a dead giveaway of a poor site. Have you noticed with news papers that all the top stories are at the top? This is how you should think when you are presenting information on your website. Navigation should be easy and user friendly.

2. Intelligent use of Graphics – Most visitors to your site won’t wait more than 30 seconds for your page to load. Imagery is nice, but if used excessively or images sizes are too large, by the time the page finishes loading, the viewer will be gone. You want to use images to catch attention and keep them interested. Don’t use templates that may be in use by others, be creative and original in your web design.

3. Fresh Content – It is important to keep your site fresh for your visitors. Offering quality web content that is updated on a regular basis gives a reason to come back to your site frequently.

4. Optimized for Search Engines – Expanding on the above point “Fresh Content”, it is important to have quality optimized content for search engines. “SEO” or Search Engine Optimization is a critical area in order to get your site found, and with it encompassing so many areas, many first timers do get lost. There are many articles out there, so do your research, but for most a reputable Website Marketing Company is the best option.

5. Quality Web Hosting – Not all hosting companies are alike, so don’t settle for the cheapest! As with many things, you do get what you pay for. Doing your research here is important because even with the best website, if your hosting provider is poor, then your website will suffer. Think of this, if the pricing or offering of the hosting company seems too good to believe, then most likely it is! 

Global Designs is a Calgary based web design company in Alberta. We also offer: web development, website marketing, search engine optimization and so much more! Are you looking for affordable prices, with outstanding service? Look no further!

Why Do You Need a Website?

Most will acknowledge the importance of online business and the beneficial role a website has in their overall success. What are the advantages of a website and how can it improve your business?

24 Hours a Day, 7 Days a Week Service
A website is available to your customers 24 hours a day, 7 days a week. Potential customers can visit your website at any time online. You will always be open for business.

Credibility
A properly designed website will give your business a strong first impression and give your business credibility. A website can often be your initial contact with potential customers.

Advertising
Your website will be there to promote your business, at all times, with no expiry date.

Reaching Your Clientele
With a website, you can expand your clientele to other cities, regions and even other countries, outside of Calgary. A website creates new markets you wouldn’t normally have, creating exposure and sales.

Having Your Customers Come To You
A website can bring customers to you. If built correctly and optimized properly, a website can be one of the best sources of continuous revenue streams.

You are now convinced… What now?

Decide what information you would like to offer on your website. This can be brief: describing who you are; where you are; what you do; and how to contact you. You can include pages: describing your products and/or services; offering information relative to your customers within the Calgary area or beyond.

Design your website, that is where Global Designs can help you. We take your information and develop a professional, affordable web design. We can even take it further by discussing, creating and implementing a complete web marketing plan for your website. Complete with keyword analysis, search engine optimization and marketing, along with social media exposure. We work closely with you, making sure you get what you require and want, THE FIRST TIME!

Search Engine Optimization (SEO) Basics

One of the most important aspects of website marketing is search engine optimization (SEO). The finer points of SEO should be left to a professional, but there are many things the average web developer can do to boost their position in search engines such as Google.

Domains: Choosing the proper domain is one of the most overlooked ways to get listed quickly in search engines. Pick a website domain that not only includes your company name but also the product or service you provide.

Proper Keywords: Research what words or phrases people are most likely to use when searching for you on the web. Pay attention to your competition (those who rank highly in search engines) and try to incorporate the words they consider most valuable.

Quality Content: Make sure all your content is written professionally and error free, while also including your most important keywords and phrases. Don’t overuse things, or risk penalties for unethical SEO practices.

Using ALT Tags: Alt tags are descriptions used to name graphics or images found within the website. Be sure to use these on your webpage graphics.

Update Your Website Frequently: Search engines look for fresh content and monitor for changes or updates made to websites. Try to update your website once a week, more if you can.

Keywords In Title: Webpage titles are the first place search engines look when going through each page of a website. Make sure all titles contain your important words or phrases. Don’t give every page the same title, each should have their own unique description.

SEO Friendly Naming of Web Pages: The file name you give each page of your website is just as important as the title itself. Give each page a file name that includes keywords as it relates to that particular page.

Headers: Search engines look for header content. Don’t just bold your text, use proper header content in your HTML code. Make sure your top keywords and phrases are written into your headers wherever possible.

Global Designs is a Calgary website marketing company, improving your websites online exposure using internet marketing techniques and Social Media Marketing (SMM). We have successfully promoted websites in a variety of industries in Calgary, Alberta and throughout Canada.

About Search Engine Optimization

How does a search engine differ from a web directory?

Simply put, a search engine is a database of sites that has spiders or programs that regularly checks websites and crawls the Internet so that a search engine index is populated with entries. A directory, on the other hand, is a list of websites organized into categories. Directories are curated and reviewed by human editors.

What does search engine optimization mean?

Search Engine Optimization is the process of adding to your website elements that will enable search engines to identify, understand and rank your website. This includes: finding niche keywords, writing meta tags, adding alt tags, and calculating keyword density, body text length, link popularity and more. These modifications play a key role in your website ranking.

Why is having an online marketing strategy crucial?

Website promotion has changed considerably over the past years. A few years ago, search engine “robots” crawled the net looking for websites to fill their content. With the increase of websites on the Internet, it’s harder to get listed and rank high in the search engines. It is critical for website owners to consider having an online marketing strategy that will increase visibility and drive targeted traffic to their website.

How long does it take to be listed in a search engine?

It depends on the search engine. Some may register your website instantly and others may require several months. Unfortunately, this may take time and there is no guarantee that your site will be accepted.

How do search engines rank web pages?

In order to deal with vast numbers of web pages, search engines operate based on a set of rules or an algorithm. A basic algorithm that search engines follow include keyword frequency, met tags, backlinks, and content quality.

What makes my position change on the search engines?

Your position on the search engines can change dramatically and unpredictably as new competitors go online. Search engines also frequently re-index, sometimes altering the criteria used to determine ranking.

What can I do to help my website achieve better ranking?

Updating your web pages frequently, adding content (about a product, event, location, etc.), and exchanging links with other web sites all help to increase your visibility in the search engines.

Do you guarantee any rankings?

We don’t guarantee any rankings. What we guarantee we only employ the best practices in SEO and digital marketing. We’ll help you to achieve better rankings and increase traffic to your website by using our knowledge and experience with search engines and optimization techniques.

What is a Pay-Per-Click (PPC) or Pay-Per-Inclusion search engines?

Search engines now offer the ability to purchase placement. Pay-Per-Click search engines  consist of bidding on keywords. The more you bid the higher you rank. Pay-per-Inclusion consists of paying a fee to have your website reviewed and indexed in a directory.

Global Designs is a website marketing company, based in Calgary Alberta. We offer web design, website development and marketing services to the Calgary area. Our marketplace is vast, not bound to Calgary, but reaching across Canada. With over 20 years experience, we know what it takes to get it done right!