Search Engine Optimization (SEO) Basics

One of the most important aspects of website marketing is search engine optimization (SEO). The finer points of SEO should be left to a professional, but there are many things the average web developer can do to boost their position in search engines such as Google. Domains: Choosing the proper domain is one of the most overlooked ways to get listed quickly in search engines. Pick a website domain that not only includes your company name but also the product or service you provide. Proper Keywords: Research what words or phrases people are most likely to use when searching for you on the web. Pay attention to your competition (those who rank highly in search engines) and try to incorporate the words they consider most valuable. Quality Content: Make sure all your content is written professionally and error free, while also including your most important keywords and phrases. Don’t overuse things, or risk penalties for unethical SEO practices. Using ALT Tags: Alt tags are descriptions used to name graphics or images found within the website. Be sure to use these on your webpage graphics. Update Your Website Frequently: Search engines look for fresh content and monitor for changes or updates made to websites. Try to update your website once a week, more if you can. Keywords In Title: Webpage titles are the first place search engines look when going through each page of a website. Make sure all titles contain your important words or phrases. Don’t give every page the same title, each should have their own unique description. SEO Friendly Naming of Web Pages: The file name you give each page of your website is just as important as the title itself. Give each page a file name that includes keywords as it relates to that particular page. Headers: Search engines look for header content. Don’t just bold your text, use proper header content in your HTML code. Make sure your top keywords and phrases are written into your headers wherever possible. Global Designs is a Calgary website marketing company, improving your websites online exposure using internet marketing techniques and Social Media Marketing (SMM). We have successfully promoted websites in a variety of industries in Calgary, Alberta and throughout Canada.

About Search Engine Optimization

How does a search engine differ from a web directory? Simply put, a search engine is a database of sites that has spiders or programs that regularly checks websites and crawls the Internet so that a search engine index is populated with entries. A directory, on the other hand, is a list of websites organized into categories. Directories are curated and reviewed by human editors. What does search engine optimization mean? Search Engine Optimization is the process of adding to your website elements that will enable search engines to identify, understand and rank your website. This includes: finding niche keywords, writing meta tags, adding alt tags, and calculating keyword density, body text length, link popularity and more. These modifications play a key role in your website ranking. Why is having an online marketing strategy crucial? Website promotion has changed considerably over the past years. A few years ago, search engine “robots” crawled the net looking for websites to fill their content. With the increase of websites on the Internet, it’s harder to get listed and rank high in the search engines. It is critical for website owners to consider having an online marketing strategy that will increase visibility and drive targeted traffic to their website. How long does it take to be listed in a search engine? It depends on the search engine. Some may register your website instantly and others may require several months. Unfortunately, this may take time and there is no guarantee that your site will be accepted. How do search engines rank web pages? In order to deal with vast numbers of web pages, search engines operate based on a set of rules or an algorithm. A basic algorithm that search engines follow include keyword frequency, met tags, backlinks, and content quality. What makes my position change on the search engines? Your position on the search engines can change dramatically and unpredictably as new competitors go online. Search engines also frequently re-index, sometimes altering the criteria used to determine ranking. What can I do to help my website achieve better ranking? Updating your web pages frequently, adding content (about a product, event, location, etc.), and exchanging links with other web sites all help to increase your visibility in the search engines. Do you guarantee any rankings? We don’t guarantee any rankings. What we guarantee we only employ the best practices in SEO and digital marketing. We’ll help you to achieve better rankings and increase traffic to your website by using our knowledge and experience with search engines and optimization techniques. What is a Pay-Per-Click (PPC) or Pay-Per-Inclusion search engines? Search engines now offer the ability to purchase placement. Pay-Per-Click search engines  consist of bidding on keywords. The more you bid the higher you rank. Pay-per-Inclusion consists of paying a fee to have your website reviewed and indexed in a directory. Global Designs is a website marketing company, based in Calgary Alberta. We offer web design, website development and marketing services to the Calgary area. Our marketplace is vast, not bound to Calgary, but reaching across Canada. With over 20 years experience, we know what it takes to get it done right!